Unfold: Story & Reels Maker

In-app purchases
3.7
175K reviews
10M+
Downloads
Content rating
PEGI 3
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About this app

— Stitch video clips together with Reels templates
— Create with template collections like Film
— Plan and preview your Instagram Feed
— Remove any background with our AI editing tool
— Make a Bio Site for your new link in bio
— Edit your content with filters and effects

Reels Templates: Make trendsetting videos for social media in minutes. Pick an exclusive Reels template, add clips and photos, and let Unfold do the rest.

Story, Post, and Animated Templates: Create beautiful content for social with over 400+ templates to choose from. Add filters and effects to your photos directly within the template. Write your text with unique fonts and use advanced text tools. Select a background color or choose a texture. Then share your story with the world!

Advanced AI Editing Tools: Edit your photos and videos with our filters and effects. Choose from filters like Tulum and Canarias or effects like VHS and Glitch. Adjust your brightness, contrast, shadows, highlights, saturation, warmth and tint. You can even remove any background from your photos with our AI Background Removal Tool.

Feed Planner: Sign in with Instagram to start planning your Instagram Feed. Upload your post to make sure it matches your aesthetic before posting.

Bio Sites: Make your Bio Site, a beautiful hub for all your links to share in your social bios. You have more than one link, your bio should too.

About Unfold+:
· 400+ design templates for social
· Exclusive fonts, stickers, tools & sounds
· Filters and effects for photos/videos
· Customize your Bio Site URL
· Unlimited photos in the Feed Planner
· AI photo editor

About Unfold Pro:
· Upload custom fonts to use in your stories
· Add your brand colors to your palette
· Sync your logos and stickers into the app
· Share your stories to the web with a stori.es link
· Remove the watermark from your Bio Site
· Includes Unfold+ subscription

Annual subscription billing will start after the trial period. After the 7 day free trial, this subscription will automatically auto-renew each year. Or if you choose a monthly subscription, your billing will start immediately and auto-renew each month. Subscriptions will automatically renew unless cancelled at least one day before the renewal date within 24 hours before the end of the current period. Payment will be charged to your Apple ID account at the confirmation of purchase. If you subscribe before a free trial ends, the remainder of the trial period will be forfeited. You can manage and cancel your subscription by going to your account settings in the App Store.



Privacy Policy —

https://squarespace.com/privacy


Terms of Service —

https://squarespace.com/terms-of-service

Thanks for creating with Unfold! We'd love to hear from you. Email us at hello@unfold.com or message us on Instagram at @unfold.
Updated on
Apr 21, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Photos and videos and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.7
174K reviews
Yee Lan Magill
January 26, 2025
Disappointed in how this app now works. The app used to have only options to purchase certain templates and i had purchase a number of templates in this options (life time templates) the app now only offers monthly annual fee for templates. And the free template now come with branded watermarks that can not be removed unless you pay for the monthly fee. App is now pointless to me. Feels like I wasted money on lifetime templates.
4 people found this review helpful
Did you find this helpful?
Squarespace Inc
January 27, 2025
Thank you for your feedback. We're glad you've enjoyed our app for a long time. We hear your concerns about the new watermark. Our goal is to continually improve and provide the best experience, which sometimes means adjusting our pricing structure. Your input is valuable, and we'll consider it as we move forward.
A Google user
March 28, 2019
I love this app!! I've converted to Samsung from an iPhone. I'm an Instagram blogger (or at least try to be!) - I love this app, but there seems to be a bug or something so you go to save it and theres a glitch of where theres an edge and white line where the photo should be. please could you fix it?? I've bought some of the templates. many thanks. ✌🏻💌
4 people found this review helpful
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Squarespace Inc
March 28, 2019
Hi there, so sorry that you're experiencing some issues with Unfold at the moment. Thank you for reporting this to us! We are now aware of this issue and will send it over to our development team for further investigation. We hope to resolve this issue for you as soon as we can!
A Google user
September 10, 2019
I am very very disappointed in this app. I was recommended this app by someone so I was expecting it to be really good. Firstly, you can only use the app if you buy the templates or subscribe to unfold+ for a monthly/yearly fee. The templates are very very plain, and boring. When making a story I'm not given any options for changing the font, or to add a background. The templates are very basic. There is only a few plain background colours. What a waste of time. Uninstalled and unsubscribed to +
101 people found this review helpful
Did you find this helpful?
Squarespace Inc
September 19, 2019
Hi there! We offer many free features and we're working hard to release more free features in the future. Thanks for your feedback.

What’s new

With the Unfold app, you can grow and succeed on social media and have fun while doing it.

— Create unique content with hundreds stories, posts, Reels templates
— Easily edit your images and videos with effects and more
— Plan out your Instagram grid and schedule posts
— Share your entire world in one link with a free, custom link in bio site

We love hearing your ideas and feedback. Go to Menu > Support > Contact Support in the app.